外贸知识100问之46,MSN里,和老外谈点啥呢
外贸知识100问之46,MSN里,和老外谈点啥呢?每天看到MSN上的老外上线,心里就发愁,自己的产品都已经介绍给对方了,现在都不知道该跟他们说些什么?
节日的时侯可以问候一下。同末可以说一句Happy Weekend,平时看到英文的好笑的东西可以与他们一起分享---客户也是人啊。呵呵。当然,更多的是要在公司出新品的时侯给他推荐产品。产品介绍越详细越好。并记得附图片。图片不要太大,一般以100KB--300KB为宜。1GB以上的图片客人收到会非常反感!
和老外怎么聊天?
Hi, how are you!
Hi, are you Mark? I used to talk with you on facebook.
My friend’s name is also mark.
You really looks like one of my friend.
You look a little tired. Have a seat.
Hi, are you looking for booth No., can I help you?
How do you like the fair?
How many times you come to the fair before?
We attend the fair for 5 years. Did you hear about our company before.
It’s new and hot, which price you get?
You really have good eyes. It is our hot item. Do you wanna try?
I like your shirt.
1.如何要名片?
找理由要名片 may I know your market?
名片&目录,交换名片
发报价,要名片
如果客户不给名片的话,要客户手写 company name, name, email, phone.
如果客户不肯写的话,拍客户的胸牌+邮箱
名片:看国家、看行业、看职业,检查是否有邮箱
Linkedin Facebook, google 分析
2.如何问?
Will you do OEM, or just use our brand?
How to send goods to you?
是否有单?
When do you need to receive goods?
Will you confirm order during the fair?
若没说,接着问:
What is your customer group? Are you wholesaler or retailer?
How often do you buy ***
How many containers you buy each year?
若感到客户比较含糊
Did you buy *** from China before?(当无法判断客户是否专业是才问)
3.其他深聊话题
How do you like the fair?
Did you find something new or interesting?
Do you come to the fair or new new product, new supplier or just have a look?
Which brand you buy before?
How many days will you stay in China?
How is your business going?
How many suppliers do you have in China?
How do you like our company?
Do we have chance to do business with you?
Will you confirm the order during the fair?
4.老客户还可以聊什么
How is your son/daughter?
I have a gift for you.
how do you like our cooperation? Anything we need to improve?
How many suppliers do you have in China?
What’s your plan next year?
How is RCA01 selling in your market?
What is the best seller in your market?
How is your business going?
Don’t worry, we will help you.
Can we have dinner together?
6.如何引导客户客户&促单
This bag sells well in your market.
I have a customer in your market buys 3 containers of this bag each month.
This one, retail price in Europe is around USD60/pc, you can enjoy very good profit.
If you can buy more quantity, price will be ...
You can buy one container to test the market, and after 2 months for peak season.
This price is only valid during the fair. If you confirm the order and make payment now, it will save .... USD for you.
Do you need sample? Please advise your hotel address, and phone no, we can send sample directly to your hotel.
问题一: 如何让客户记住自己和公司
1. 360度展示
2.合影 加产品or 名片,背景带公司logo和email,按照客户的角度来拍照片。
3.在中国呆多久?邀约公司参观。
4.问Wechat, whatsapp, skype 并加上。
5.发照片时,一起告知面谈内容,加深印象。
问题二:客户再来记不住客户
记录:几号来,上午下午,几点?感兴趣产品,何时要货,数量,销售渠道。谈了多久,来了几次。拍照。细节记录:客户着装,黑发,白发,眼睛,相貌特点?几个人?什么场景?给客户报价的时候可以说我很喜欢你的T恤。当天中午,晚上复习回忆。Likedin,Facebook重要客户相片。
问题三:客户总是比价格,怎么办?
为什么觉得价格贵?
在哪个摊位,给了什么价格?
给价格区间
成本拆分(质量区别)
服务差别
顾左右而言他,不做比价工具。
之前买过哪个品牌?做促销还是做自己品牌?
你在这行做了多久了?我们也做了很久了,公司介绍。。。
低价格的产品在公司,我们先聊聊。
问题3 展会客户太多,如何兼顾?
背景: 正与新客户A交谈,老客户C来了,还有观望的D客户。
对正在谈的客户A说:
1.i have an old customer there. Can you give me one minute?
2.Here is our catalogue, you can tell us item No., then we will give you price together.
3.Then I will send you email later.
对于碰巧来访的老客户,怎么接待:
A: hi, john how are you?
C: Fine, what about you?
A: Fine, too. So nice to meet you.
C: Me, too.
A: Have a seat, please. And have some water.
I still
对观望的D客户:
A: Hi, how are you? We have so many customers here , our products are too popular.
问题四: 把握不准客户需要
不停给客户介绍各种新款产品,最后反而不知道客户需要哪个产品,跟客户谈了很多,单客户只是恩恩嗯怎么办
Is it good?
Do you like it?
So you like our RCA01, right? Do you need a sample?
Do we have chance to start business together?
What else are you looking for?
如何让客户记住自己?
问题六:客户问MOQ的时候,如何探测客户实力?
把MOQ加码,我们的起订量是100,跟客户说200.
Our MOQ is 1000pcs, is that okay for you?
How to send goods to you?
展会跟踪
(一)客户分类
A: 马上要PI或是样品(联系方式,定金)
B:近期需要货,展会后在中国看厂。用样品来吸引客户。
C:意向客户,要求给报价单,后续跟进。
D:留下名片没大沟通。
(二)展后跟进-如何联系客户让客户印象更深
第一封邮件
当天晚上发,加深印象。
见面日期,上下午,时间段。
展位号+感兴趣的产品图片
目录封面
合照+产品or 名片,一句话夸奖
简单报价或是样品准备。
给到手机号,欢迎随时联系我,特别强调欢迎再次回来参观。
第二封邮件
产品报价+我司PDF简介
第三封邮件
表示关心,在中国呆多久?欢迎来我司。逛展会是不是很累。你是什么样的业务员,就吸引什么样的客户。
电话:
你在中国,待多久?约见面。
跟进频率,不同理由联系客户,抓紧时间。
参考“做外贸如何跟进客户”
(三)每天展后小会:
哪些做的好的
哪些有更大上升空间
遇到客户哪些问题不知道如何回答(及时记录)
意向客户有哪些,后续打算怎么跟进?
主持人轮流,每人总结只有3min
外贸知识100问之46,MSN里,和老外谈点啥呢
外贸知识100问之46,MSN里,和老外谈点啥呢发表于2019-03-22,由周林编辑,文章《外贸知识100问之46,MSN里,和老外谈点啥呢》由admin于2019年03月22日发布于本网,共4189个字,共9664人围观,目录为外贸100问,如果您还要了解相关内容敬请点击下方标签,便可快捷查找与文章《外贸知识100问之46,MSN里,和老外谈点啥呢》相关的内容。
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